E-commerce Marketing

At Tiger we realise that you probably know best about how to market your business, but we are also aware that marketing an online eCommerce website is not quite the same as most other more traditional types of communication.

The numerous online marketing techniques, each with their own technical peculiarity, often means that creating an integrated plan can be time-consuming and difficult.

We work closely with our clients, acting as a trusted advisor to add value and insight across all aspects of the online marketing mix, and since all of our clients have a retail eCommerce website, we focus on marketing techniques that ensure we help grow sales. This approach helps maximise the return on investment in creating a webshop in the first instance; focusing on driving more customers to the website, more frequently, ideally with ever-increasing basket sizes.

The techniques we consider include:

  • Search Engine Marketing: natural search (primary focus)
  • Search Engine Marketing: paid-for search
  • Directories and Listings
  • Online advertising (cost per thousand & cost per click)
  • Online Press Relations (PR)
  • Email marketing
  • Online content distribution and link-building
  • Affiliate marketing
  • Social Media and new channels (Twitter, Blogs, Forums)

We help define your online marketing strategy (objectives, goals, planning) and can provide detailed guidance throughout the implementation of your campaigns, advising on the peculiarities and pitfalls of each technique. We may assist directly with campaigns, or pass on knowledge so you can manage your ongoing campaigns within your organisation.

Focus on Search Engine Optimisation (SEO)

Since the internet relies heavily on search engines to enable users to find what they are looking for, natural search engine optimisation should be an essential ‘bedrock’ of all your online marketing. Generally we find that the vast majority of online visitors to an eCommerce website come from the major search engines such as Google, Yahoo, Bing etc. However, there are many other search agents and directories that all should be pointing at the eCommerce website, making it easy for potential customers to find the store.

To enable this, it is essential that your eCommerce website is correctly registered with the majority of key search engines, and that content pages of your website can be easily read by the automated readers of the search engines. These ‘robots’ will read all the content on your website automatically, and rank your website in terms of how relevant it is for any given search term.